What Is Radio Promotion?
Radio Promotion is targeted outreach to radio hosts, specialist shows, podcasts and broadcasters that programme electronic music.
For dance music, radio can create repetition, context and credibility around a release.
Why It Matters
Specialist radio hosts act as filters for dedicated listeners. A single relevant radio inclusion can be more useful than broad passive reach.
SGNLS Approach
SGNLS combines radio outreach with DJ promotion and structured feedback for electronic music releases.